Privacy Policy - GDPR

At MiaThéo, we want our customers to feel confident about how we handle their personal data. We value your privacy and comply with data protection legislation (EU) 2016/279 and the General Data Protection Regulation (GDPR).

We reserve the right to update this privacy policy as needed.

Personal Data

Personal data includes any information that can identify an individual, such as name, address, email, phone number, IP address, and browser settings. By shopping on our website, you consent to our processing and storing of your personal data.

You have the right to request a record of the personal data we have stored about you at any time. This can be done free of charge once a year by contacting us via email at hello@miatheo.com. You may also request correction of incorrect data or ask us to delete your personal information.

Purpose of Storing Personal Data

When you shop with us, we collect personal data to deliver goods and fulfill the contract with you. We store this data to manage payments, complaints, and legal requirements.
We also collect statistics to improve the user experience and functionality of our website.

What Personal Data is Collected

To process your order, we need your name, address, email, and phone number. When selecting invoice or partial payment through Klarna, your social security number may also be required. We share your data with Klarna for payment options and creditworthiness assessment, and data is managed according to Klarna's data protection policy.
We also collect anonymous statistics on website visits via IP address and browser settings.

Communication

When you make a purchase or create an account, you consent to our saving your data to process your order and keep you updated on its status. You may also receive offers and information via email or SMS, and you can change your preferences or withdraw consent to these communications at any time.
If you prefer not to receive SMS or newsletters, you can easily unsubscribe under "My Pages."

Sharing Your Data

We do not share your data with third parties, except trusted providers who help us operate the website and deliver goods. These providers follow agreements that protect and regulate data use. We may also share data if required by Swedish law or to protect our business.
Anonymized user statistics may be shared with third parties for marketing or analytics.
If your data needs to be shared beyond what is specified in this policy, you will be informed and have the option to provide consent.

How Long We Keep Your Data

We retain your personal data as long as it is needed for the purpose collected. If you have not made a purchase in 48 months, you are considered an inactive customer, and we retain only legally required data, such as for accounting.

Withdrawing Data Storage Consent

You may request us to update or delete your personal data at any time. Contact us via email at hello@miatheo.com or phone at 08-88 55 77 for assistance.
We look forward to assisting you!

Data Controller

The controller responsible for processing your personal data is: Paul & Badran Group AB, 559155-9546, Sibyllegatan 22, 114 42 Stockholm.

What Personal Data We Collect and Where From

When you interact with us (e.g., making a purchase, completing forms, or visiting the website), we collect data including name, personal ID, address, email address, phone number, purchase history, order history, IP address, and information you provide to our customer service. Your address may be obtained from the population register or entered directly on our website.

Why We Process Your Personal Data

We process your data for the following purposes and on the basis of the following legal grounds:

Purchases: To manage orders and send delivery status messages.
Customer Service: To handle customer inquiries, complaints, and warranty issues.
Marketing: To send offers and recommendations via email, post, and SMS and personalize website recommendations.
Competitions: To manage contest participation.
Improvement and Development: To enhance our service, products, and systems.
Compliance with Legal Obligations: To follow laws like accounting and tax regulations.
Prevention of Misuse and Crime: To prevent fraud and abuse of our services.
Parties with Access to Your Data

We may share data with other parties only when permitted by law, including authorities, logistics companies, marketing agencies, and other service providers.

Transferring Personal Data Outside the EU/EEA

In some cases, we may transfer data outside the EU/EEA to entities in countries that meet EU adequacy standards or through standard contractual clauses. Transfers to the U.S. may occur under the Privacy Shield.

Data Retention Periods

Purchases and Order History: Retained as legally required.
Customer Service: Kept as needed for customer service obligations.
Marketing: Retained until you unsubscribe or are inactive for three years.

Your Rights

You may request access to, correction, deletion, or restriction of your data. Contact us for any such requests at any time. You may also object to processing or direct marketing.

Cookies

Our website uses cookies to tailor and improve services, content, offers, and site security. Disabling cookies may limit website functionality. You can adjust your cookie settings in your browser. You can choose not to accept third-party cookies in your browser by following one of these links:

http://www.youronlinechoices.com/se/dina-val
http://www.networkadvertising.org/choices

We also use third-party services like Google Analytics for insights and marketing optimization. If you prefer not to have your visits to our website included in Google Analytics statistics, you can install a browser add-on by following this link: https://tools.google.com/dlpage/gaoptout.